What are cookies?

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Modern websites require cookies to operate properly, as it needs to collect certain basic information on its users.  Sites therefore create files known as cookies – which are small text files – on its users’ computers. These cookies are designed to allow the website to recognise its users on subsequent visits, or to authorise other designated websites to recognise these users for a particular purpose.

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Cookies perform different jobs which makes a user’s experience of the Internet much smoother and more interactive. For instance, they are used to remember your preferences on sites you visit often, to remember your user ID and the contents of your shopping baskets, and to help you navigate between pages more efficiently.  A significant number of cookies collect data anonymously, but some of it is designed to detect browsing patterns and approximate geographical location to improve user experience etc.

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Types of cookies?

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There are generally four types of cookie: strictly/ necessary cookies, performance cookies, functionality cookies and targeting or advertising cookies.

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• Strictly necessary cookies are essential to navigate around a website and use its features. Without them, you wouldn’t be able to use basic services.

• Performance cookies collect anonymous data on how visitors use a website; they can’t track users, and are only used to improve how a website works.

• Functionality cookies allow users to customise how a website looks for them: they can remember usernames, language preferences and regions, and can be used to provide more personal services like local weather reports and traffic news.

• Advertising and targeting cookies are used to deliver advertisements more relevant to you, but can also limit the number of times you see an advertisement, and be used to chart the effectiveness of an ad campaign by tracking users’ clicks.

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Additionally, these cookies break down into two further sub-types.

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• Persistent cookies remain on a user’s device for a set period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

• Session cookies are temporary. They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.

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What’s the law?

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Recently, law relating to the use of cookies has changed across Europe. Now sites that try to place performance, functionality, and targeting and advertising cookies need your permission before they can place them onto your computer

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Indionline Cookies options

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At Indionline, you will be required to accept the Essential Cookies but can disable Marketing, Functional and Analytical Cookies as per the below.  

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• Essential Cookies

These cookies enable core functionality such as security, verification of identity and network management. These cookies can’t be disabled.

 

• Enable Marketing Cookies

These cookies are used to track advertising effectiveness to provide a more relevant service and deliver better ads to suit your interests.

 

• Enable Functional Cookies

These cookies collect data to remember choices users make to improve and give a more personalised experience.

 

• Enable Analytics Cookies

These cookies help us to understand how visitors interact with our website, discover errors and provide a better overall analytics.

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How we use cookies?

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Indionline collects a number of cookies from its users for various reasons, primarily to track our own performance – but also it will assist in improving your overall experience of the site. Amongst other things, the cookies we use allow us to anonymously calculate how many visitors we have and how long they stay on our site.

We respect users’ privacy. We use these cookies to monitor and improve our services. We believe that your experience of the site would be adversely affected if you opted out of the cookies we use.

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Google Analytics

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Indionline may use Google Analytics to monitor visits to our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.